Designing Massive Action

Wednesday, October 19, 2022


For more than a century, human–centered design has been our dominant innovation process. Almost everything we've designed, we've designed as discrete objects for the benefit of humans, rather than thinking of our inventions as part of ecologies that must sustain all of life. In these times of complex, interrelated global challenges, designer Bruce Mau believes life–centered design offers a clear path towards identifying the full context of our problems and developing innovative, sustainable, and holistic solutions.

In this webinar, Bruce Mau will share ideas and inspiration around ways architects and designers can take cues from nature and accelerate the practice of life–centered design at every level – from urban environments to architecture to interior spaces to objects. This presentation aims to show that we have an opportunity to create the maximum positive impact and an abundant future for all.

Following the 45–minute talk, there will be a 15–minute live Q&A.

Our Expert

Roddy Clarke - Design Writer, Consultant and Speaker

Bruce Mau

Designer, Author, Educator, Artist

Designer, author, educator and artist Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for life–centered design. Across thirty years of design innovation, he's collaborated with global brands and companies, leading organizations, heads of state, renowned artists and fellow optimists.

Mau became an international figure with the publication of his landmark S,M,L,XL, designed and co–authored with Rem Koolhaas, and his most recent books are Mau MC24: Bruce Mau's 24 Principles for Designing Massive Change in Your Life and Work and, with co-author, Julio Ottino, dean of Northwestern University's McCormick School of Engineering, The Nexus: Augmented Thinking for a Complex World – The New Convergence of Art, Technology, and Science. He is co-founder and CEO of Massive Change Network, a holistic design collective based in the Chicago area.